DUTIES AND RESPONSIBILITIES

Responsibilities:

1. Product Marketing & Innovation Strategy

• Assist in developing product positioning and messaging for new offerings
• Support go-to-market planning and launch activities
• Help prepare sales enablement materials and internal communications
• Collaborate with cross-functional teams to align marketing and business goals

2. Brand, PR & Communications

• Support brand-building initiatives and ensure consistency across channels
• Assist in drafting press releases, media pitches, and internal communications
• Help manage social media presence and content calendar
• Contribute to storytelling and thought leadership efforts

3. Digital Marketing, Analytics & Campaign Execution

• Assist in creating and executing digital marketing campaigns (eDMs, landing pages, social media)
• Use CRM tools to segment audiences and track campaign performance
• Support website updates and creation of digital assets
• Conduct website traffic and engagement analysis using tools like GA4
• Analyze lead-to-sales conversion funnels and campaign effectiveness
• Support SEM/SEO initiatives and explore AI tools for marketing automation

4. Event Planning & Partner Engagement

• Support planning and logistics for marketing, corporate and sales events and promotional campaigns
• Coordinate with internal teams and external partners for event execution
• Assist in preparing event materials and post-event reports
• Participate in brainstorming sessions for new engagement formats

Requirements:

• Good communications and English language skills
• Detail-oriented and experienced with MS excel
• Confident and enjoy meeting customers
• Preferably major in Business, Marketing, Arts, Social Sciences, or Journalism